SEO SUMMARY REPORT | April 2022


Visit Central Florida

https://visitcentralflorida.org/

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Site Visits / Views

Average Site Time

Month 01:16
Year 01:19

Page/Visit


1.59

Bounce %


29.88%

New Visits %


87.30%

Acquirement %

Display Breakdown

Top Pages

Requested Keywords

Clicked Keywords

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Ad Words

Retargeting

SEO Summary


The overall bounce rate went from 23.80% to 21.71%, while adding 32,000 plus sessions. All while increasing pages/sessions, increasing time on site, and still having our historically lowered bounce rate. Considering the bounce rate and sessions this is the highest amount of real session isn site history. We also had 218,000 plus pageviews. Might be the highest number ever. At least highest since 2017.

In terms of acquirement,(40.2%) were organic SEO with a bounce rate of 18.22%. Paid search was 26.7% of all sessions with a 26% bounce rate.

Top pages are reflecting more on blog posts and ad landing pages and specific activities per our strategy.

Every page has increased in organic positioning, We lost 16 of the greater than 10 pages out of 16. 45 of the 46 targerted keywords are on the first page of Google.

Clicked Keywords had a wide array of first organic result clicks. Peppa Pig remains number 1 by a wide margin.

Ad words had 44,000+ clicks, however 10,000 more sessions were not counted. We have increased our counted session from the 40% range to now over 60%. We will keep making adjustments to get more clicks counted.